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32 Things to Watch in 2019 and Beyond
As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will...
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The Rise of Podcast Consumption and Why It’s Important for Your Business
Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on....
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Ways to Use Podcasts to Reach Your Target Market
Podcast consumption is on the rise. With this in mind, now might be the time to start using podcasts to market your products or services. This doesn’t always mean that you need to dedicate your time...
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ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a...
For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives...
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Marketers Should Still Bet on Mobile Devices #Mobilefirst
In the quest to be the first to reach customers with the latest technology, some marketers are downplaying the importance of mobile devices or even predicting their demise and are moving on to other...
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Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think
There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing...
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New Research Reveals How Many U.S. Adults Currently Own Smart Speakers
According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million...
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Algorithms Are the New Content Gatekeepers: An Introduction
Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative...
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45 Things to Watch in 2020 and Beyond
It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...
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In 2020, Social Media Marketing Shouldn’t Be About “Selling”
This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many...
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